Kasia Bialek Resume

Highly driven and resourceful professional backed by more than 15 years of experience in the marketing field. Generalist extraordinaire with a wide variety of experience. Acknowledged as a goal-focused expert always ready to go above-and-beyond to achieve corporate and personal objectives.

Skills & Expertise

  • Strategic Project Management
  • Product & Marketing Management
  • Branding & Identity
  • Marketing & Communication Initiatives
  • Social Media Management
  • Problem Analysis & Resolution
  • Interpersonal Skills
  • Presentation Skills
  • MS Office Suite, WordPress, EIS
  • Languages: English, Polish, German

Education & Employment

International Marketing Manager at VARTA Consumer Batteries, Ellwangen, Germany 

Kasia Bialek Varta
Kasia Bialek at the Varta Presentation

Maximize overall sales, formulate product promotions, and deliver gross margins for all product categories. Establish an effective communication strategy for product categories. Conceptualize internal growth plan and devised marketing strategies to increase the use of budget.

  • Conceptualized internal growth plan and devised marketing strategies to increase the use of budget
  • Ensured the sales coordination for Hearing Aid Batteries across multiple retail channels
  • Created awareness and educational program for internal sales team: Hearing Aid Batteries Academy
  • Developed and executed global communication campaign and calendar for Hearing Aid Batteries

International Product Manager Special Batteries at VARTA Consumer Batteries, Ellwangen, Germany 

Directed team efforts for the execution of marketing and sales operations for subsidiaries in Europe. Created communication strategy for the product group. Formulated price strategy and promotional plans per sales channel. Supervised market trends, and validate product requirements in collaboration with suppliers and marketing agencies.

  • Promoted product category awareness and introduced educational project which reinforced sales team engagement and increased sales by +7% YoY.
  • Formulated trade promotion ideas to promote products and generated techniques for supporting sales.

Trade Marketing Manager Batteries CEE at VARTA Consumer Batteries, Ellwangen, Germany 

Delivered strategic support for CEE countries in regards to price strategy and brand development. Organized and coordinated trade marketing activities to upsell services. Improve product knowledge, and raise profit that met sales and productivity goals

Category Manager VARTA at Spectrum Brands Poland, Warsaw, Poland

Kasia Bialek Germany
Kasia Bialek Enjoying Life in Germany and sometimes in Poland

Steered efforts to control the marketing budget and optimize processes. Conducted thorough research on customer and competitor’s activities, and define features and functionalities improvements to enhance end-to-end processing and customer journeys.

  • Created and implemented a marketing plan to achieve P&L for VARTA brand by a central approach.
  • Prepared marketing and customized promotional plans for various channels and customers.

Marketing Specialist at GP Batteries, Warsaw, Poland

Led promotional activities to raise brand awareness and promote the value proposition. Co-ordinated all operational tasks with branches and outsourcing companies (marketing agencies, printing houses) to ensure a smooth running of marketing operations. Managed marketing campaigns and structured the company’s marketing budget.

  • Established a competitive sales force by offering aggressive compensation, desirable benefits packages, and performance-driven sales-incentive programmes.
  • Developed and coordinated the design process and production operations to sales representatives and clients

Brand Manager Eveline Cosmetics

Marketing Specialist Bielenda Kosmetyki Naturalne

Master of Science in Business Administration at Cracow University of Economics, Poland

Major: Management and Marketing; Specialization 1: Marketing; Specialization 2: Human Resources

 Social Media Presence